Lexus Hong Kong

Lexus NX 300 serves up the luxury brand’s most desirable features in a compact-luxury-crossover SUV as efficient as it is fun to drive.

To act jointly with the brand’s marketing strategy and promote the hero message “Be Your True Self” cohesively, we have created a chatbot campaign to invite drivers to explore the NX color combination that represents their true identity.

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Drivers will go through a set of interesting questions to find out their “true self”. Chatbot will suggest a NX color match based on the answers they have selected and explain in details their personality result.

• Functions _Promotion, Game, Live Chat

• Platform _Facebook

• Number of conversations _30,000+

• Campaign Period _April to May 2018